We will write a custom Research Paper on Research Proposal on Consumer Behaviour Towards Online Shopping specifically for you for only $16.05 $11/page. I avail this opportunity to express my profound sense of sincere and deep gratitude to many people who are responsible for the knowledge and experience I have gained during the project work. Since online retailing is a new retailing medium and online consumer behaviour is diverse from traditional consumer behaviour, one must identify what influences the online consumer. The topic investigates about the consumer behaviour and the online shopping; the research is based on the case analysis of Amazon that focuses on the online services to the customers. The data has been collecting with the … Online shopping attitude and behaviour are related to the consumer. To select an appropriate framework for assessing the consumer behaviors of online shoppers. 13 | Conclusion |... ...advocated by Williams (2009). Consumers have a number of abiding images of themselves. Abstract The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This part is viewing existing literature to gain knowledge about shopping behaviour generally and in the online shopping area. Questions Analysing the process that the online consumer goes through when deciding and making a purchase over the Internet, shows some factors that consumers …
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Hahn and Kim (2009) examined the determents of consumer trust and perceived internet condence on online shopping intention through the online multi-channel retailer. Neither Agree or Disagree COVID-19 is a health and economic crisis that has a sustainable impact on consumer attitudes, behaviors and purchasing habits. Sonia Goswami, 3Ms. 4. Regression analysis demonstrated that the determinants of online shopping acceptance differ among product or service types. (Chang et al. Especially in the family could enjoy good time in Disneyland, improve relationship with their family. 2. Some people think involvement is just a mental feeling of people, but other researchers also commended that involvement as a factor provoking consumers in a special environment by recognition or personal interest that people create between content of persuading stimulus and their life to product (Ghafelehbashi, Asadollahi and Nikfar, 2011; Wu, 2002). There is no accurate definition of involvement in marketing. This model has been formulated to identify the acceptability of the technology and perform the modifications to ensure that it is acceptable to the users. This paper will represent a literature review of 3 journal articles regarding the researched topic: “Factors That Influence Consumer Behavior Toward Online Shopping in Saudi Arabia”. A total of 412 questionnaires were distributed online to randomly selected staff from each of the three colleges within the university. It is not the first time a model like this has been developed but I found theirs to be most relevant to customers of today. The main intension of this proposal is to conduct an experimental research on the consumer attitudes and behaviours for online shopping. To select an appropriate framework for assessing the consumer behaviors of online shoppers. No. Strongly agree
Those self-images are very closely associated with personal characteristics, memories and experiences which are determinants of the influences of self-reference and involvement on consumer behavior. Consumer Behavior towards Online Shopping: An Empirical Study from Delhi 1Ms. The purpose of the research was to study the consumer behavior in online shopping of electronics especially in Pakistan. It also carries out primary and secondary research and re evaluate interconnection literatures on consumer behaviour towards online shopping. Learn More. Shipra Bhutani 1,2,3 Assistant Professor, Chanderprabhu Jain College of Higher Studies & School of Law Abstract: In today’s era of internet proliferation, the prevalence of online shopping has increased.
8.I believe that familiarity with the website before making actual purchase reduce the risk of shopping online However, few efforts have attempted to employ the cost concept to analyse consumers’ online behaviour. In addition, over-sampling was required in less populous regions to allow statistically meaningful analysis of the results for those areas. 2.4 Consumer’s online shopping behaviour. 4 0 obj
6.While shopping online, I prefer to purchase from a website that provides safety and ease of navigation and order
Peopleare able to relaxfromeveryday life.The cognitive component towards Disneyland is what people experienced by visiting this place and what information they got from various sources such as friend, advertisement and TV.The affective component is a consumer’s emotions or feeling about a particular product or brand. Since online retailing is a new retailing medium and online consumer behaviour is diverse from traditional consumer behaviour, one must identify what influences the online consumer. Many studies have focused that the high touch products that the consumer feels when they need to touch, smell or try the product. x��=k��8r�]���O�t��$�����̮���[��TR�惬��p�y���o���A�� .{e[��F���n��|���P�(�����jQ��������kuѺ_n^�(W��/_|X��:�����廿.~�{ح���z�:���J���%~V'fy��=��/��5|��X�O�������ݧjy��-W6^i����?�|����}���B51��'ٱmaGc>�%��Vn�Efn]5Ekӹ��B=S��}n�):=�ÿ-cFc�B�������������Q�;p�5U�ۦcu����Z��f��(�3Wp�2jnWnG��-ժ�kU? Analyzing………………………………….………..…………….11
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I would also like to extend my gratitude towards my parents, faculties and friends who extended their wholehearted support towards the successful completion of this Project Work.... ...methodology……………………………………………10
| * Introduction of E-commerce & E-shopping | |
The high effect of purchase intention towards online shopping behavior was consistent with previous studies (He et al., 2009; Orapin, 2009; Pavlou and Fygenson, 2006; Roca et al., 2009) that the intention was a salient predictor of actual behavior to shop online. Raj Joisar 55
5.The website design helps me in searching the products easily The specific objectives of the research included: 1. In addition, when friends or relatives rely on online shopping, an individual may be motivated to engage into online shopping in order to. endobj
6 | Macro Information (commerce, e-commerce, m-commerce) | |
Dipti Jain, 2Ms. CPG brands will need to explore ways to connect locally – be it through highlighting local provenance, customizing for local needs or engaging in locally relevant ways. 7.The website layout helps me in searching and selecting the right product while shopping online 1. The current literature on consumer online purchase decisions has mainly concentrated on identifying the factors that affect the willingness of consumers to engage in internet shopping. Today, business internet marketing is the fastest growing segment of online … The specific objectives of the research included: 1. Agree Chandigarh
Most Previous electronic commerce (EC) survey have found that consumers behavior and characteristics are important when considering issues related to the acceptance of online purchasing. The Impact Of Consumer Behavior On Online And Virtual Shopping Environment 1860 Words | 8 Pages. Retailers are increasing focusing on e-commerce as a tool that they can use in order to gain competitive advantage. Internet is the rapidest growing media during the past decade. 2. ONLINE CONSUMER BEHAVIOR – Web Experience Elements in Online Clothing Market i Abstract Online shopping in EU has been shown to be a good potential market. CERTIFICATE
8. Panjab University
9.I prefer to buy from website that provides me with quality of information The usage of internet positively affects the consumers' attitude towards online shopping, predicts online shopping intention and influences the frequency of e-shopping. {��2��ӱ֘6w�U� 8 | Survey Analysis | |
The rapid increase is illustrated by the growth in the use of internet with a change in consumer behaviour (Oppenheim & Ward cited in Hasslinger, Hodzic & Opazo 2007). Prof. Saurin Shah
The completed questionnaires were returned by email. The questionnaire used Likert scales to assess social attitudes (Jones 2007) to student mobile phone use and provided open ended responses for additional comments. S *1 *1 M.Phil Research Scholar, Department of Management Studies, Manonmaniam Sundarnar University, Tirunelveli, INDIA DOI: 10.5281/zenodo.60696 ABSTRACT With the increasing internet literacy, the prospect of online marketing is increasing. Part A (1). E-commerce has made life simple and innovative of individuals and groups; consumer Behavior in online shopping is different from the physical market where he has access to see the product. It could have a good emotion or feeling about it.Finally, Conation concerns how the consumer will behave with regard to attitude object. 10 | Findings | |
Objective of the study To study the online shopping behavior of customers To study the factors influencing online shoppers and consumers To study the customer’s level of satisfaction with regard to online shopping To examine whether customers prefer online shopping to physical stores. The purpose of the research was to study the consumer behavior in online shopping of electronics especially in Pakistan. The study aims to conduct a qualitative research on consumer behaviour to known how consumers react on online purchasing. (Jiang, Chen, & Wang, 2008; Mukherjee & Nath, 2007). The survey was voluntary and anonymous. 5 | Micro Information | |
The primary objective of the research is to conduct an analysis on consumer behaviour towards online purchasing. Haver (2008)identified Today’s younger, more ‘green’ shoppers aren’t going to waste precious money and gas going from store to store looking for just the right item. Explain a person’s attitude towards visiting Disneyland in Hong Kong in terms of the tri-component model. uncertain/ not applicable S *1 *1 M.Phil Research Scholar, Department of Management Studies, Manonmaniam Sundarnar University, Tirunelveli, INDIA DOI: 10.5281/zenodo.60696 ABSTRACT With the increasing internet literacy, the prospect of online marketing is increasing. Although both government and private sectors have put in much … CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING (E-Shopping) Submitted To, L.J. 5.1 Studies Related To Online Shopping Nisha Gupta and Rajiv Jain (2017) in their study titled “Consumer Behaviour towards E- Commerce: Online Shopping” identified that there are major security concerns in online transactions and at present people do not feel comfortable doing the shopping online. The Consumer Behaviour towards Online Shopping in Coimbatore city-An Exploratory study September 2018 International Journal of Pure and Applied Mathematics 120(5):1459-1489 Such marketers’ awareness of the factors affecting Malaysian’s shopping attitudes and intentions is crucial to further develop their marketing Khalid PRN: - 2051310207 Under the guidance of Prof. Pankaj A. Kapse In the Year-2014-15 Through S.N.J.B’s Late … CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING Lakshmi. CPG companies can adapt to these changes by taking action to respond, reset and renew to be positioned even stronger for the future. (Chiang and Dholskia, 2003; Lynch, Kent, and Srinivasan 2001) they said that in the typical way of online shopping when the consumer need some product or It As the online shopping has developed into a new medium of transaction, the numbers of cyber shoppers are increasing significantly (Hasslinger, Hodzic & Opazo 2007). Conclusion………………………………….………………….…14
7 | Questionnaire | |
3.I can buy the products anytime 24 hours a day while shopping online MICRO INFORMATION What is Myntra? This will be achieved using a study of students aged 18 – 25 years who engage in online shopping.
This study will use a literature review approach whereby, credible published work will be analysed for purposes of giving the researcher a clear perspective of the various factors that affect consumer behaviour in e-commerce. A survey-based approach was employed to investigate the research questions. Appendix………………………………………………………….16
…
Strongly Disagree Online behavior has linear relationship with elements such as logistics support, product characteristics, e-stores, information characteristic and home page presentation. In 2012, two management professors Ujwala Dange and Vinay Kimar from Priyadarshini Engineering College and S. B. Patil Institute of Management respectively proposed a model for online customer behaviour. 4. Thesis India +91-9205308469 (10 Lines) +91-9980971069. Online shopping allows for choose options beyond the traditional way that may be more time consuming. Online shopping also consist the same five steps which is related to traditional shopping behaviour. Siddharth Iyer 47
3. 2 | Acknowledgement | |
L.J. MASTER THESIS IN MARKETING ONLINE CONSUMER BEHAVIOR Web Experience Elements in Online Clothing Market Student: Anelina Yasenova Baeva Supervisor: Professor Doctor Arnaldo Fernandes Matos Coelho September, 2011. Panjab University
(Respondents are requested to answer the following questions with answers from strongly agree to strongly disagree on a Likert five-point scale) If users have a buying attitude towards online shopping from their past experiences then they are likely to buy it. They feel 3. Subjective norm explains the pressure from the marketers on the potential consumers to make them buy or not to buy. The purpose of this research paper is to present an overall view of German organic food market and to discover consumer’s behavior and attitude towards organic food.
I extend my overwhelming gratitude to Professor Tejinder Pal, faculty MBA, for his valuable guidance and meticulous supervision during the preparation of this Project Report. Design/methodology/approach – A descriptive type of study using judgmental sampling for selecting the samples from online shopping users of Kanpur city. However, majority studies have focused on a single product or similar products or services. Marketers have long tried to appeal to consumers in terms of self-reference and involvement, because according to Bettman, Capon and Lutz. Project Guide,
A paper-based survey was conducted among the students of a large US Midwestern University.
This has created a … 10.Online shopping takes... ...CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING (E-Shopping)
behavior towards online shopping. 1. Consumer Behaviour in Online Shopping 2007-11-29 Authors: Tutors: Anders Hasslinger Lisa Källström Selma Hodzic Christer Ekelund Claudio Opazo. There are Disagree
Bhoomi Kotadia 66
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Consumer Behavior towards Online Shopping: An Empirical Study from Delhi 1Ms. To assess the consumer behaviors of online shoppers using the adopted framework. This approach was chosen because consumer behaviour especially in the wake of increased online shopping has been discussed widely by researchers. a positive impact on young consumer’s attitude towards online shopping: security (beta value: 0.160), after sales service (0.062), time savings (0.191), return policy (0.170), website design (0.183), product quality (.053), previous experience (.084) and reputation of the online vendor (.197). | * Ebay.com | |
By identifying a different class of the demographics, social status, income standards, age, and culture of the different population, the most essential factors influencing online purchasing can be delivered. Dhanraj Solanki 145
Many companies have started using the Internet with the aim of cutting …
The following table presents the regional quotas established for this study
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Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. Consumer’s attitude towards online shopping refers to their psychological state in terms of making purchases over the Internet. The Research paper on A Survey Towards Online Shopping Behaviour And Buying Intention Of UCTI Student. The process of online buying behavior consists of five steps and it is similar to traditional shopping behavior (Liang and Lai 2000). Online shopping is described as a computer activity performed by a consumer via a computer based interface, where consumer’s computer is connected to retailer’s digital storefront through a network (Haubl & Trifts, 2000). stream
| Subject | Pg. 12 | Limitations of the Report | |
On this basis, family and friends are considered to be key subjective norm antecedents influencing consumer behavioural intentions. The Tri-Component Model is made up of three potential parts including cognitive, affective and conative.Disneyland in Hong Konghas a uniqueattract customers.The first part of this model refers to cognition that is a consumer’s knowledge perceptions acquired via direct experience with attitude with the attitude object plus information from various source. Consumers' attitude towards online shopping is a prominent factor affecting actual buying behavior. The study aims at identifying trends in consumer behavior during online shopping. 3. 5. ]%���k�ؗ�~q�'�d�n�[�����aw�v��Zb_�Ow��,�i�1�r�u��8�o̢ժh������u�-����.t�age�i��^����5n�U^Q��s��w�کw�
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�wf�. The consumer behavior of Thai people toward hotel reservation online thesis is to study the significance of the attitudes of Thai consumers toward the hotel reservation online system of general hotels and resorts worldwide. Strongly Agree. And there are 4 aspects of factors influencing consumer behaviour: cultural (culture, cultural group, social class); social (reference group, family, roles and status); personal (age and life cycle stage, occupation, economic situation, lifestyle, personality and self-concept); psychological (motivation, perception, learning, beliefs and attitudes). This study was conducted by questionnaire and investigated university teaching staff attitudes to the use of mobile phones in tutorials (see Appendix 1). Therefore, the instruments related consumer purchase intention, attitude, and online shopping behavior … University Business School,
9. The model of buyer behaviour contains 3 parts: the environment, buyer’s black box, and buyer’s responses. 3 | Problem Statement | |
Consumer Behaviour in Online Shopping In recent years, with technological advancement and invention of internet, online shopping has become popular among consumers. ...Consumer Behaviour in Online Shopping
Detail information is available while shopping online 4.It is easy to choose and make comparison with other products while shopping online. Shipra Bhutani 1,2,3 Assistant Professor, Chanderprabhu Jain College of Higher Studies & School of Law Abstract: In today’s era of internet proliferation, the prevalence of online shopping has increased. Technology acceptance model has been developed by Fred Davis on the basis of the Theory of Reasoned Action. This work is not a replication of work done previously by any other person and has not been submitted elsewhere for evaluation. Li,N. endobj
People like Disneyland because it could give us a joy and happiness. 2 0 obj
The FFF Model of Online Consumer Behavior. Strongly disagree Keval Amreliya 05 4. Sample Design and Selection
Li and Zhang (2002, p.508) have defined online buying behavior or Internet shopping/buying behavior as “the process of purchasing products or services via the Internet”; which according to Liang and Lai (2000), is similar to the traditional five steps process of consumer buying behavior (as cited by Li and Zhang, 2002). 508-517 Constantinides, E.(2004). In the research study, the major factors leading to consumer behaviour towards online shopping have been investigated. The main research question in thesis is … <>
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Online shopping behavior of consumer is also called online buying behavior and internet shopping or buying behavior. Simpy Harwani 45
To assess the behavior of consumers towards online shopping in Nairobi County, Kenya. Reference…………………………………………………………19
Disneylandisan interesting placewhereyou can visit. Here are best 10 PhD topics in Consumer Behaviour. | * Flipkart.com | |
Online Shopping Behavior 17 0.808 Table 1 show that consumer purchase intention, attitude, and online shopping behavior Cronbach’s alpha more than 0.70, and acceptable value is 0.70 that recommends [66]. In addition to the customer behaviour on e-business strategy, the research will intend to provide the future of clothes hopping online and also the consumer behaviour towards online marketing strategy of clothing retailers. 3 0 obj
Thesis PDF Available. UNDERSTANDING CONSUMER ONLINE SHOPPING BEHAVIOUR FROM THE PERSPECTIVE OF TRANSACTION COSTS By Lingling Gao, B.A. Researchers in psychology, marketing, and organizational behaviour have
Disagree | * Jabong.com | |
2. The shopping behaviour changes gradually with changes in peoples lifestyles. endobj
11 | Observations | |
The difficulty of decoding the online consumer behavior is complicated by zero physical interaction during the transactions. ...ATTITUDE OF INDIAN CONSUMER TOWARDS ONLINE SHOPPING
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cause of less time for searching more in this area is not... ...1. Keywords: Online Shopping, Consumer Perception, Buying Behaviour, Purchase Decision, e-Commerce 1. & Zhang, P.(2002). The data were collected from 261 participants. Dipti Jain, 2Ms. 4 DECLARATION The research project on “CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING AND THEIR SATISFACTION” has been undertaken as a partial fulfillment of the requirement for the award of the degree of Master of Business Administration of Dr. APJ Abdul kalam Technical University, Lucknow.I hereby declare that this Research Project is my original work and the analysis … Most of the respondents have done online shopping & the mode of payment is cash on delivery and is one of the major mode used for payment. According to Tombs and Seamons (2013), the definition of consumer behaviour is “the buying behaviour of final consumers which consists of individuals and households that buy goods and services for personal consumption”. | * Myntra.com | |
The product manager might change consumer attitudes... ...1. The effects of different product types have been relatively neglected. This thesis was a study on the topic of consumer behavior and attitude concerning organic food in Germany. ……………………………………
2005) the longer time consumer spend online the more frequent consumer purchase online. Raj Joisar 55 3. comply with the others’ behaviours. Electronic commerce, commonly known as e-commerce, refers to the buying and selling of products or services over electronic systems such as the internet and other computer networks. To assess the behavior of consumers towards online shopping in Nairobi County, Kenya. 5. In recent years, with technological advancement and invention of internet, online shopping has become popular among consumers. | * Advantages * Disadvantages | |
Dhanraj Solanki 145 5. <>
3. Computer Science (SCNU), M.I.B (UTAS) Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy University of Tasmania (April, 2015) ii DECLARATION I declare that this thesis contains no material which has been accepted for a degree … Additionally, personal innovativeness of information technology (PIIT), perceived Web security, personal privacy concerns, can influence consumer acceptance of online shopping. There are millions of people online any time and they all are a potential consumer in the online … Siddharth Iyer 47 2. Consumer Behaviour in Online Shopping In recent years, with technological advancement and invention of internet, online shopping has become popular among consumers.As the online shopping has developed into a new medium of transaction, the numbers of cyber shoppers are increasing significantly (Hasslinger, Hodzic & Opazo 2007).
10. Keval Amreliya 05
The purpose of the research was to study the consumer behavior in online shopping of electronics especially in Pakistan. The Internet product and service classification grid proposed by Peterson was employed to examine the effects of consumer characteristic differences on online shopping acceptance in the context of different products and services. 1 | Preface | |
A Project Presented to
Online shopping refers to the recent up surging trend of being able to buy what you need while sitting at home. The desire to shop local is reflected in both the products consumer buy (e.g. Self-reference has been described as a cognitive process inducing relative significance where consumers associate self-relevant incoming information with information previously stored in memory (Bellezza 1981, Kuiper and Rogers 1979, Markus 1977, 1980, Rogers 1981) or her/his self-expectation or experiences in order to give the new information meaning (Burnkrant and Unnava, 1995).... StudyMode - Premium and Free Essays, Term Papers & Book Notes. University Business School
A SUMMER TRAINING PROJECT REPORT ON “A Study on Consumer Behavior Towards Online Shopping” SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MASTER IN BUSINESS ADMINISTRATION 2013-15 UNDER THE GUIDANCE OF: Ms. SURBHI MALHOTRA ASSISTANT PROFESSOR, RDIAS SUBMITTED BY: TARUN GIANCHANDANI ROLL NO. To overcome this limitation, the purpose of this study was to explore the effects of different product types. Agree Introduction
With this, the study determined whether there is a significant relationship between consumer perception and purchase behavior on online shopping among students in Mindanao University of … CERTIFICATE This is to certify that the thesis titled “The Impact of Factors Influencing the Buying Behaviour on the Development of Marketing Strategies For Luxury Fashion Products - A Study of the Urban Youth in Select Cities of India” submitted by Radhika Narayanan is a bona fide research work for the award of the Doctor of Philosophy in Business 4 | Objective of Study | |
The main research question in thesis is how consumers behave while shopping online. In the domain of consumer behaviour research, there are general models of buying behaviour Findings – The findings confirm that trust is an essential component for influencing consumer behaviour when purchasing skin care online. The ever-increasing use of the Internet in Malaysia provides a developing prospect for E-marketers. Toggle ... Socio-economic factors affecting consumer purchasing behavior in online shopping: A case of apparel industry; Cultural influence on consumer decision making ; Consumer psychology: Investigation alcohol consumption pattern and substance abuse; These topics can make … Online buying behavior process refers to the products purchased online. Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company’s brand by:
Institute of Business Administration Vastrapur, Ahmedabad Project Guide, Prof. Saurin Shah Submitted by Name Roll No. The focus of the research is on the influence of five major variables that were derived from literature i.e. In terms of online... ...Questionnaire on Consumers Attitudes towards Online Shopping Huge investment to grasp virtual consumers has induced the online sellers to go no further towards the understanding of consumer behavior. Dhairyah Manek 78
The six factors observed in the research were quality of service, website safety, Intangibility, Brand reputation, website interactivity and shopping motivations. The main research question in thesis is how consumers behave while shopping online. browser. As the online shopping has developed into a new medium of transaction, the numbers of cyber shoppers are increasing significantly (Hasslinger, Hodzic & Opazo 2007). Introduction. 301 certified writers online. People will go and visit Disneyland in Hong Kong and spend time with the family. Please join StudyMode to read the full document. The overall sampling strategy was to generate large and equal-sized samples of voters and non-voters.
Primary data was collected through the questionnaire survey and by emails from personal contacts in two major cities of Pakistan. To assess the consumer behaviors of online shoppers using the adopted framework. The next section will investigate differences in online shopping behaviour in these countries. Akash Gupta 43
7. 1. 2. ACKNOWLEDGEMENT
Submitted by
9 | Research Methodology | |
There are various features that are associated with online shopping. Prashant Singh(2014) in his article “Consumer‟s Buying Behaviour towards Online Shopping A case study of Flipkart.Com user‟s in Lucknow City” published in Abhinav stated that future of e-retailers in India looking very bright. Likely to buy what you need while sitting at home … Here are best 10 topics! Characteristic and home page presentation framework for assessing the consumer behavior is complicated by physical. Huge investment to grasp Virtual consumers has induced the online consumer behavior a qualitative research on behaviour! Companies can adapt to these changes by taking action to respond, reset and renew to be positioned even for!, Conation thesis on consumer behaviour towards online shopping how the consumer feels when they need to touch, smell or try the.... Work done previously by any other person and has not been Submitted elsewhere for evaluation positioned stronger! 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